Not all stevia is created equal. Pyure has been highly rated as one of the best tasting stevia sweeteners. Each stevia company has a unique way of extracting and blending which can lead to an unfavorable flavor profile or bitterness. Pyure extracts the sweetest part of the stevia leaf (Reb A) every time, ensuring the same great taste you have grown to love in all our products. Blended with organic and non-gmo sweeteners, Pyure balances out any bitterness typically associated with stevia.